Wireless audio system from CONOWAVE

 

The newly opened New Balance store in Portsmouth relies on a modern wireless audio solution from CONOWAVE. The professional SMART audio system ensures uniform sound distribution and high-quality background music throughout the sales floor.

Specially developed speakers are used for integration into 3-phase lighting tracks. They can be clicked directly into the existing lighting infrastructure, enabling rapid installation – entirely without additional audio cables or complex structural work. The wireless audio system combines top-tier sound quality with maximum flexibility and blends seamlessly into the store's modern design.

 

New Balance Fashion Store in Portsmouth © New Balance

Seamless integration into store design

The installation includes wireless CONO canto SMART speakers and SUB canto SMART subwoofers. Both are powered directly via the 3-phase lighting track, while the audio signal is transmitted interference-free via 1.9 GHz wireless technology. The result is uniform sound distribution throughout the entire sales area – without any visible cables and with minimal installation effort.

Track mounting with CONO canto SMART & SUB canto SMART © CONOWAVE


Made for Retail: 25 years of audio innovation

For more than 25 years, CONOWAVE has been developing professional audio solutions for the retail sector. The product range extends from ceiling, pendant, and lighting track speakers to subwoofers and wireless multi-zone audio systems.

Checkout area at the New Balance Fashion Store in Portsmouth © New Balance

Why New Balance Portsmouth chose CONOWAVE:

  • Seamless integration into the store design
  • Uniform 360° sound distribution
  • Interference-free wireless audio transmission via 1.9 GHz
  • Plug & Play installation without additional cabling

The New Balance store in Portsmouth is located in the Gunwharf Quays premium outlet. The combination of lighting and audio creates a harmonious sound experience that integrates unobtrusively into the architecture. At the same time, the wireless audio system reduces installation effort and ensures a clean store design.

Clothing section at the New Balance Fashion Store in Portsmouth © New Balance

Used worldwide

The Portsmouth installation is part of New Balance's international re-fitting program. The SMART audio system from CONOWAVE is already in use in stores in London, Manchester, Dublin, Edinburgh, Berlin, Paris, and Madrid. Brands such as Karl Lagerfeld, Puma, and Hugo Boss also rely on CONOWAVE's wireless audio solutions for high-quality background music in retail – developed and manufactured in Germany.

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